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Traditional vs Digital Marketing

Traditional vs Digital Marketing

Anyone within the marketing world understands there is a substantial difference between traditional marketing and digital marketing. Studies have shown that most consumers will use their digital devices to research and look at reviews before purchasing a product...
How to Use Push Marketing in Your Strategy

How to Use Push Marketing in Your Strategy

When starting your business or figuring out your online marketing strategy, two techniques come into play which is push and pull marketing. There are significant differences between the two that any good marketer will understand before determining which is best for...
How Leadership Impacts Organizational Performance

How Leadership Impacts Organizational Performance

Great leadership and leadership skills are not always something you are born with. Many times, to become a great leader you must be willing to learn and hone in on the skills that will make you the best you can be. Leadership profoundly impacts the performance of an...
Effective Social Media Marketing Strategy

Effective Social Media Marketing Strategy

Social media marketing is an important part of a comprehensive marketing strategy. Having a good understanding of how it works will help a business create more engagement with their brand and hopefully produce more sales. Unfortunately, a large number of business...
Loyal Customers Flock to Transparent Social Pages

Loyal Customers Flock to Transparent Social Pages

As companies struggle to better connect with their customers, and particularly build stronger relationships with the millennial generation, they’re coming to terms with the fact that social media could define the branding of their business. As more and more...