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Justin Shimoon

Leaderhip & Digital Marketing

About Justin

Justin Shimoon is the founder and CEO of AffinityClick Inc., the makers of Hushed, a top-five grossing iOS/Android app for over five years.

Justin’s love for technology and marketing started at an early age and followed him through his years at university. After graduating from Carleton University with a degree in electrical engineering, as well as a minor in telecommunications, Justin didn’t waste any time before jumping into the internet marketing industry. In 2000, he founded his first company, Sitebrand, a digital marketing company. Sitebrand helped companies personalize the online experience with relevant messaging. Behind Sitebrand was a  team of seasoned personalization experts. At the time, Justin didn’t know it, but this company would help him develop as a leader and CEO, which would become invaluable later in life as he started additional companies.

During this tenure as CEO at Sitebrand, Justin developed his leadership style, fostered the development of close to 40 employees at the company’s peak, and became an expert on digital marketing and the ever-evolving industry. As Sitebrand quickly grew and established a major presence, Justin evolved into a prominent business leader in Ontario, Canada. Tasked with growing a team and developing a positive work culture at an early age, Justin embraced the challenge head on and ever since, he has been intentional about professional development and challenging himself to become a better leader each day.

Today, Justin uses the experiences and lessons learned from his first startup companies to shape his decision making skills at Hushed. Considered a leader in the VOIP telecommunication space, Justin and the team at Hushed have built a successful company with over seven million downloads, 500 million phone calls, 1 billion million text messages, and utilized in over 45 countries. Despite the large-scale adoption by Hushed users, Justin is most proud of the 4.5 star rating on the Apple App Store, with over 1,000 reviews.

Justin is quick to share that it was the culmination of hard work and the ability to predict which features users would want that allowed Hushed to grow to the level it has. For Justin and the team at Hushed, the excited lies in knowing they have only just scratched the surface. While Justin remains engaged in the VOIP industry and working to make Hushed the worldwide leader, he is also passionate about the technology startup scene in Canada. Justin enjoys learning about emerging technology like artificial intelligence and cryptocurrency. His curiosity and drive to always learn is infectious to those around him

Justin has started this website to serve as an outlet to share his thoughts around leadership, marketing, and how startup founders can create a product and culture scales. Throughout his journey as a founder, Justin has learned valuable lessons that he hopes to share with his employees and others that are in similar stages in their career.

  • Named to 40 Under 40 list
  • Recipient of the Wes Nicol Award
Organizing an Email Marketing Campaign

Organizing an Email Marketing Campaign

Whether you are a new company or an existing one, email marketing should always be a key component in your monthly branding strategies. With everyone continuously moving towards a paperless world, email marketing has become a tremendous way to connect with customers. Just think about all of the stores you visit, whether online or in person, always asking for you to provide them with your email. Sure enough, once you’ve signed up, you get that “welcome” email just minutes later.

Many different elements should be included in a successful email marketing campaign. But a few necessary tweaks will help to move your particular campaign forward in a positive way. Try incorporating these useful tips in your next email marketing campaign and see the difference for yourself and your business.

Catchy Email Subject Line
One way to grab the attention of your reader is with a catchy title, or in this case, an attention-grabbing subject line. Your clients and customers get tons of emails each day that they will need to sift through and find the important ones. Putting a subject out there that catches their attention will hopefully ensure someone to open the email based on a spark of interest.

Graphics and Content
Adding graphics to an email can grab the reader’s attention differently. Images in email are a lot easier to scan through and look at, rather than lines and lines of dense text. You only have so many minutes or even seconds of your client’s time, so the faster you can get them hooked on what you’re selling, so to speak, the better.

Designed for Multiple Platform Viewing
A high percentage of users open emails on their mobile device or tablet, rather than a desktop computer. One huge detail that needs to go into putting together these emails must be multifaceted and work on desktop computers and mobile devices. Most email marketing software will give you the option to preview your content before you send it out, to make sure the display is correct on all platforms.

Specific Point to the Email
Since we are dealing with the limited amount of time our readers and clients have, there must be a particular point to the email you send out. A call-to-action in the details and body of the email itself. Make sure there is a reason the clients and readers should pay attention to the particular email, don’t waste their time with an unimportant email.

Email marketing campaigns can be a huge asset to a companies business flow. An overall great way to reach out to your customers and clients. Being sure that once you’ve grabbed their attention, you give them meaningful and essential information.